AgileData Newsletter #30
MarTech – The Technologies Behind the Marketing Analytics Stack: A Guide for Data Magicians
We have been doing some work in the Marketing technology space recently and if we thought the data technology domain had a massive amount of complexity, well welcome to the world of MarTech.
I suppose we should be glad they use a SLA (Six Letter Acronym) not a TLA. (a little IT humour there)
So we thought we would create a quick outline of what we have found, so we can remember it later when we need to, with a little help from our ChatGPT friend.
In this article the MarTech stack is explored from two perspectives: marketing application and data platform. The marketing application perspective focuses on tools for content management, email marketing, CRM, social media, and more, while the data platform perspective emphasises data collection, integration, storage, analytics, and advanced technologies. By understanding both perspectives, you can build a comprehensive MarTech stack that efficiently integrates marketing efforts and harnesses the power of data to drive better results.
The Art of Business Agility – Andy Cooper
Join Shane and Blair as they chat to Andy Cooper on his experience working with senior executives to help them introduce Business Agility to their organisations.
Ask ADI - ChatGPT McSpikey
Right now you can't read anything without seeing the term AI and ChatGPT.
At AgileData we love to innovate and experiment, and we have a series of bets we want to make as we build out the product.
We use the concept of a research spike, which we call a McSpikey, to reduce the uncertainty of these bets before we make them.
So like most startups we did a McSpikey combining ChatGPT with AgileData.
This is actually our 4th McSpikey in four years to find a natural language capability to power our “Ask ADI” feature.
Watch our Gone in 60 Seconds video to see how it worked out.
Core Prioritisation Patterns
Core prioritisation patterns refer to the foundational patterns and techniques that are commonly used to prioritise work, the fixed mindset and growth mindset prioritisation patterns are all variations of these core patterns.
Read more at AgileData WoW
Donna Spencer – UX Design in Empowered Product Teams
In this podcast we chatted with Donna Spencer from Maker X about user experience design in empowered product teams.
There is a massive overlap in the challenges product teams have in crafting their ways of working and the challenges data teams have in crafting their ways of working. And a lot of shared patterns being used to overcome these challenges.