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I have a startup story about Nigel and Shane, who decided to build an Agile Data App. Because they lived in NZ they realised there was a limited market so someone needed to sell it to US, Europe and Asia. They tossed a coin and Shane won so he got to travel US, Europe and Asia for 6 months selling the Agile Data App. Eventually he returned to NZ and Nigel asked him “so what did you sell? I need to know so I can start building it”

Steve Blank’s advice “get out of the building, there are no customers in here”

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